Citizens targets gap between consumer, commercial banking
Tapping its private-bank focus areas, the lender has hired business bankers in New York, Florida and California markets, targeting clients with $5 million to $50 million in revenue.
Tapping its private-bank focus areas, the lender has hired business bankers in New York, Florida and California markets, targeting clients with $5 million to $50 million in revenue.
BELLINGS Intelligence Score: 12
Why it matters
Citizens Bank's hiring of business bankers to target mid-sized commercial clients is a routine strategic expansion within private banking, unlikely to materially affect credit markets or underwriting standards.
Sources
Banking Dive
Citizens targets gap between consumer, commercial banking
Tapping its private-bank focus areas, the lender has hired business bankers in New York, Florida and California markets, targeting clients with $5 million to $50 million in revenue.