Connor Blakley used to tell America’s biggest brands what Gen Z wanted. He’s no longer waiting for them to listen
Mark Smucker probably should have taken the meeting. In 2018, Connor Blakley, then 18, mailed a handwritten letter to the CEO of J.M. Smucker Co., the fifth generation of the Smucker family to lead the business. Blakley was pitching the services of his Gen Z marketing…
Mark Smucker probably should have taken the meeting. In 2018, Connor Blakley, then 18, mailed a handwritten letter to the CEO of J.M. Smucker Co., the fifth generation of the Smucker family to lead the business. Blakley was pitching the services of his Gen Z marketing…
BELLINGS Intelligence Score: 5
Why it matters
This is a profile piece about a marketing entrepreneur targeting Gen Z consumer preferences, which is routine business activity with limited direct relevance to credit markets or financial professionals.
Sources
Fast Company
Connor Blakley used to tell America’s biggest brands what Gen Z wanted. He’s no longer waiting for them to listen
Mark Smucker probably should have taken the meeting. In 2018, Connor Blakley, then 18, mailed a handwritten letter to the CEO of J.M. Smucker Co., the fifth generation of the Smucker family to lead the business. Blakley was pitching the services of his Gen Z marketing…