HomeServices’ Chris Kelly says mortgage servicing is real estate’s new lead engine
Executives say servicing helps preserve agent relationships and creates recurring touchpoints that can surface refi or move-up intent.
Executives say servicing helps preserve agent relationships and creates recurring touchpoints that can surface refi or move-up intent.
BELLINGS Intelligence Score: 10
Why it matters
This is a commentary on mortgage servicing as a business driver within real estate, reflecting routine industry insight rather than a market-moving event.
Sources
HousingWire
HomeServices’ Chris Kelly says mortgage servicing is real estate’s new lead engine
Executives say servicing helps preserve agent relationships and creates recurring touchpoints that can surface refi or move-up intent.