HomeServices’ Chris Kelly says mortgage servicing is real estate’s new lead engine
Executives say servicing helps preserve agent relationships and creates recurring touchpoints that can surface refi or move-up intent.
Executives say servicing helps preserve agent relationships and creates recurring touchpoints that can surface refi or move-up intent.
BELLINGS Intelligence Score: 10
Why it matters
This is a commentary on mortgage servicing as a business driver within real estate, reflecting routine industry insight rather than a market-moving event.