Duke Is Adding A Sponsor Logo To Its Famed Basketball Court
In a deal with Edward Jones, Duke becomes the latest to buck tradition and embrace a corporate partner as college sports programs race to find revenue to share with players.
In a deal with Edward Jones, Duke becomes the latest to buck tradition and embrace a corporate partner as college sports programs race to find revenue to share with players.
BELLINGS Intelligence Score: 7
Why it matters
Adding a sponsor logo to a college basketball court is a routine commercial sponsorship deal with limited relevance to credit-market professionals and no material impact on credit markets or financing conditions.
Sources
Forbes Business
Duke Is Adding A Sponsor Logo To Its Famed Basketball Court
In a deal with Edward Jones, Duke becomes the latest to buck tradition and embrace a corporate partner as college sports programs race to find revenue to share with players.