Target courts millennial women with Delia’s collection—a blast from the era of 1990s catalogs
Target Corporation is big time baiting millennial women with a new clothing drop. The latest brand to hit the chain’s rack is none other than the once-famous Delia’s, a 1990s and 2000s clothing company designed for teens and young women, which went out of business in 2014. Now…
Target Corporation is big time baiting millennial women with a new clothing drop. The latest brand to hit the chain’s rack is none other than the once-famous Delia’s, a 1990s and 2000s clothing company designed for teens and young women, which went out of business in 2014. Now…
BELLINGS Intelligence Score: 8
Why it matters
Target's launch of a nostalgic Delia’s clothing collection is a routine retail marketing initiative with limited direct impact on credit markets or financial professionals.