Creators are your best PR
For decades, strategic communications operated in two distinct lanes: You pitched journalists for earned credibility or you bought media for controlled reach. That model rested on one assumption: Institutional newsrooms held a monopoly on audience trust. Things have changed.…
For decades, strategic communications operated in two distinct lanes: You pitched journalists for earned credibility or you bought media for controlled reach. That model rested on one assumption: Institutional newsrooms held a monopoly on audience trust. Things have changed.…
BELLINGS Intelligence Score: 5
Why it matters
This article discusses a shift in PR strategy from traditional media to creators, which is a marketing and communications trend rather than a credit-market or financial event relevant to sophisticated credit professionals.
Sources
Fast Company
Creators are your best PR
For decades, strategic communications operated in two distinct lanes: You pitched journalists for earned credibility or you bought media for controlled reach. That model rested on one assumption: Institutional newsrooms held a monopoly on audience trust. Things have changed.…