Fitbit’s founders designed a wearable for the whole family
Long before 2007 when the health tracker Fitbit single-handedly mushroomed the market for wearable technology, another wearable device had been dominating the niche for nearly 20 years. Life Alert, an emergency medical alert device company, had created a remote control device…
Long before 2007 when the health tracker Fitbit single-handedly mushroomed the market for wearable technology, another wearable device had been dominating the niche for nearly 20 years. Life Alert, an emergency medical alert device company, had created a remote control device…
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Why it matters
This is a product development story about Fitbit's founders designing a family-oriented wearable, which is routine business activity with limited direct impact on credit markets or financial professionals' decision-making.
Sources
Fast Company
Fitbit’s founders designed a wearable for the whole family
Long before 2007 when the health tracker Fitbit single-handedly mushroomed the market for wearable technology, another wearable device had been dominating the niche for nearly 20 years. Life Alert, an emergency medical alert device company, had created a remote control device…