BELLINGS

The 'OG' online map platform, MapQuest, says it won't change the name of Lake Ontario

MapQuest shared a tool for users to generate joke screenshots with their own names for Lake Ontario, writing: "Lake Are We Doing This Again?"

MapQuest shared a tool for users to generate joke screenshots with their own names for Lake Ontario, writing: "Lake Are We Doing This Again?"

BELLINGS Intelligence Score: 5

Why it matters

This is a trivial branding decision by MapQuest with no impact on credit markets, underwriting, or financial conditions relevant to sophisticated credit professionals.

Sources