BELLINGS

In praise of friction

“Tap a button, get a ride.” We repeated it like a mantra in the early days at Uber. Every metric we obsessed over was in service of that sentence: cancellation rates, two-minute ETAs, requests-to-completed-trips. On promo days, you could tap the button and get kittens. It felt…

“Tap a button, get a ride.” We repeated it like a mantra in the early days at Uber. Every metric we obsessed over was in service of that sentence: cancellation rates, two-minute ETAs, requests-to-completed-trips. On promo days, you could tap the button and get kittens. It felt…

BELLINGS Intelligence Score: 5

Why it matters

This article reflects a thematic or cultural commentary on friction in service delivery, which is not directly relevant to credit markets or financial professionals' core concerns.

Sources

  • Fast Company

    In praise of friction

    “Tap a button, get a ride.” We repeated it like a mantra in the early days at Uber. Every metric we obsessed over was in service of that sentence: cancellation rates, two-minute ETAs, requests-to-completed-trips. On promo days, you could tap the button and get kittens. It felt…