The Best Brand Social Strategy Isn’t Going Viral. It’s Building Something People Miss
Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.
Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.
BELLINGS Intelligence Score: 5
Why it matters
This article discusses brand social media strategy, which is routine marketing activity with no direct impact on credit markets or financial conditions relevant to sophisticated credit professionals.
Sources
Inc.
The Best Brand Social Strategy Isn’t Going Viral. It’s Building Something People Miss
Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.