The Best Brand Social Strategy Isn’t Going Viral. It’s Building Something People Miss
Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.
Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.
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Why it matters
This article discusses brand social media strategy, which is routine marketing activity with no direct impact on credit markets or financial conditions relevant to sophisticated credit professionals.