FTC seeks to enforce business disclosure of personalized pricing

Why it matters

The FTC's move to enforce disclosure of personalized pricing represents a significant regulatory development with potential broad implications for business practices, consumer protection, and credit-market transparency, affecting many lenders and borrowers by altering risk assessment and pricing norms.

Sources

• ABA Banking Journal

  FTC seeks to enforce business disclosure of personalized pricing

  Businesses that fail to disclose that they use consumer data to set personalized prices for goods or services are likely engaging in deception or unfairness and can expect the Federal Trade Commission to pursue enforcement actions, according to a proposed policy statement…