PR pros say Neutrogena botched its response to the Hayden Panettiere backlash. Here's what they think it should do now.
PR pros said Neutrogena responded too late, took too little responsibility, and scored an own goal by disabling comments on its Instagram statement.
PR pros said Neutrogena responded too late, took too little responsibility, and scored an own goal by disabling comments on its Instagram statement.
BELLINGS Intelligence Score: 5
Why it matters
This is a routine PR misstep by a consumer brand with no direct impact on credit markets, underwriting, or financial conditions relevant to sophisticated credit professionals.
Sources
Business Insider
PR pros say Neutrogena botched its response to the Hayden Panettiere backlash. Here's what they think it should do now.
PR pros said Neutrogena responded too late, took too little responsibility, and scored an own goal by disabling comments on its Instagram statement.