David’s Stunt Fish Launch Worked Because It Has Audacity
When David unveiled canned cod with a Steve Jobs-style product launch, it looked ridiculous. The strategy behind it was anything but.
When David unveiled canned cod with a Steve Jobs-style product launch, it looked ridiculous. The strategy behind it was anything but.
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Why it matters
This is a routine business story about a product launch in the consumer goods sector with no direct impact on credit markets or financial professionals' decision-making.
Sources
Inc.
David’s Stunt Fish Launch Worked Because It Has Audacity
When David unveiled canned cod with a Steve Jobs-style product launch, it looked ridiculous. The strategy behind it was anything but.