Truist doubles down on wealth-transfer opportunity
The Charlotte, North Carolina-based bank pinpoints mass-affluent customers, hiring more advisers at its "premier" level and seeing the segment as a feeder to wealth management.
The Charlotte, North Carolina-based bank pinpoints mass-affluent customers, hiring more advisers at its "premier" level and seeing the segment as a feeder to wealth management.
BELLINGS Intelligence Score: 12
Why it matters
Truist's strategic focus on mass-affluent wealth transfer is a routine business development with limited immediate impact on credit markets or broader financial conditions.
Sources
Banking Dive
Truist doubles down on wealth-transfer opportunity
The Charlotte, North Carolina-based bank pinpoints mass-affluent customers, hiring more advisers at its "premier" level and seeing the segment as a feeder to wealth management.