I built a gadget to keep my kids off screens. Paul McCartney invested 3 times.
Ben Drury was disturbed by a stroller with a built-in tablet holder. The experience helped inspire Yoto, his screen-free audio company for kids.
Ben Drury was disturbed by a stroller with a built-in tablet holder. The experience helped inspire Yoto, his screen-free audio company for kids.
BELLINGS Intelligence Score: 7
Why it matters
This is a routine entrepreneurial activity involving a consumer gadget and celebrity investment, with no direct impact on credit markets or financial professionals' decision-making.
Sources
Business Insider
I built a gadget to keep my kids off screens. Paul McCartney invested 3 times.
Ben Drury was disturbed by a stroller with a built-in tablet holder. The experience helped inspire Yoto, his screen-free audio company for kids.