Heinz’s new adjustable cap looks simple. Its design process was another story

Why it matters

This is a product innovation in consumer packaging with no direct relevance to credit markets or financial professionals' core concerns.

Sources

• Fast Company

  Heinz’s new adjustable cap looks simple. Its design process was another story

  Never before has a ketchup bottle been designed with such precise portion control. Heinz has released its first-ever customizable lid that comes with three settings for light, medium, and heavy labeled “Like,” “Love,” and “Crazy Love” for an increasingly heavier pour. If the…