Costco Has a 92 Percent Renewal Rate. Now It’s Testing Whether That Loyalty Can Sell Medicare
The warehouse giant is betting its famously loyal membership base can give it an edge in a market some of America’s biggest insurers are retreating from.
The warehouse giant is betting its famously loyal membership base can give it an edge in a market some of America’s biggest insurers are retreating from.
BELLINGS Intelligence Score: 12
Why it matters
Costco testing Medicare sales leveraging its membership loyalty is a business expansion within a specific retail and insurance niche, with limited direct impact on credit markets or broader financial conditions.
Sources
Inc.
Costco Has a 92 Percent Renewal Rate. Now It’s Testing Whether That Loyalty Can Sell Medicare
The warehouse giant is betting its famously loyal membership base can give it an edge in a market some of America’s biggest insurers are retreating from.