Maker’s Mark Is Launching Its Oldest Cellar Aged Bourbon Yet as Kentucky Sits on 17.1 Million Aging Barrels
The cask-strength release blends 11-, 12-, and 14-year-old bourbon. The move comes as Kentucky distillers work through softer demand and aging inventory.
The cask-strength release blends 11-, 12-, and 14-year-old bourbon. The move comes as Kentucky distillers work through softer demand and aging inventory.
BELLINGS Intelligence Score: 8
Why it matters
This is a product launch in the consumer goods sector with no direct impact on credit markets, underwriting, or financing conditions, representing routine business activity.
Sources
Inc.
Maker’s Mark Is Launching Its Oldest Cellar Aged Bourbon Yet as Kentucky Sits on 17.1 Million Aging Barrels
The cask-strength release blends 11-, 12-, and 14-year-old bourbon. The move comes as Kentucky distillers work through softer demand and aging inventory.