AI fears are fueling the ‘handmade’ branding trend
By now you’ve probably already noticed it in some of the brands you use daily—“hand-drawn” typography or hastily scanned textures layered over otherwise unremarkable photos. Maybe your cleaning product brands use visual references from a time when “things were easier,” like…
By now you’ve probably already noticed it in some of the brands you use daily—“hand-drawn” typography or hastily scanned textures layered over otherwise unremarkable photos. Maybe your cleaning product brands use visual references from a time when “things were easier,” like…
BELLINGS Intelligence Score: 10
Why it matters
This is a cultural marketing trend driven by AI-related consumer sentiment, with limited direct impact on credit markets, underwriting, or financing conditions.