BELLINGS

My husband is LL Cool J. Starting a jewelry business gave me a purpose that's all mine.

Simone I. Smith says building a jewelry company with LL Cool J's support helped her create an identity beyond marriage and motherhood.

Simone I. Smith says building a jewelry company with LL Cool J's support helped her create an identity beyond marriage and motherhood.

BELLINGS Intelligence Score: 5

Why it matters

This is a personal-interest story about a celebrity spouse starting a jewelry business, which is routine entrepreneurial activity with no material impact on credit markets or finance professionals.

Sources