BELLINGS

Google makes costly bet Apple proved can work

For years, Google had a problem that even its dominance of internet search couldn't solve: Apple owned the relationship with hundreds of millions of valuable consumers through the devices they carried every day. Alphabet's (GOOGL) Google is making another attempt to close that…

For years, Google had a problem that even its dominance of internet search couldn't solve: Apple owned the relationship with hundreds of millions of valuable consumers through the devices they carried every day. Alphabet's (GOOGL) Google is making another attempt to close that…

BELLINGS Intelligence Score: 12

Why it matters

Google's strategic investment to replicate Apple's consumer device relationship remains notable business activity without direct impact on credit markets or regulatory frameworks.

Sources

  • TheStreet

    Google makes costly bet Apple proved can work

    For years, Google had a problem that even its dominance of internet search couldn't solve: Apple owned the relationship with hundreds of millions of valuable consumers through the devices they carried every day. Alphabet's (GOOGL) Google is making another attempt to close that…