Why banks’ trusted-advisor pitch isn’t landing with SMBs right now
7% of small business owners consider their bank a true strategic partner, according to a recent Beyond Small survey by Grasshopper Bank. Meanwhile, 65% see their bank primarily as a utility, and confidence in banks as drivers of business growth sits at just 5 out of 10. Banks…
7% of small business owners consider their bank a true strategic partner, according to a recent Beyond Small survey by Grasshopper Bank. Meanwhile, 65% see their bank primarily as a utility, and confidence in banks as drivers of business growth sits at just 5 out of 10. Banks…
BELLINGS Intelligence Score: 12
Why it matters
This report highlights a perception issue between banks and small businesses, reflecting ordinary market sentiment rather than a structural or regulatory shift; it does not directly affect credit markets or underwriting standards.
Sources
Tearsheet
Why banks’ trusted-advisor pitch isn’t landing with SMBs right now
7% of small business owners consider their bank a true strategic partner, according to a recent Beyond Small survey by Grasshopper Bank. Meanwhile, 65% see their bank primarily as a utility, and confidence in banks as drivers of business growth sits at just 5 out of 10. Banks…