Your brand doesn’t have a marketing problem

Why it matters

This article discusses brand marketing challenges, which is routine business commentary without direct impact on credit markets or financial conditions relevant to sophisticated credit professionals.

Sources

• Fast Company

  Your brand doesn’t have a marketing problem

  Companies rarely wake up one day and decide to tell an inconsistent story. More often, it happens over time as the business grows. New products get their own messaging. Sales teams refine presentations for different audiences. Acquisitions introduce new capabilities and ways of…