Why I Stopped Blaming Sales for Lost Deals — and Started Looking at the Buying Experience Instead
Most companies blame sales when deals don't close. After 15 years of interviewing buyers, I came to a different conclusion.
Most companies blame sales when deals don't close. After 15 years of interviewing buyers, I came to a different conclusion.
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Why it matters
This article reflects a perspective on sales and buying experience, which is business commentary without direct impact on credit markets or financial structures relevant to sophisticated credit professionals.
Sources
Entrepreneur
Why I Stopped Blaming Sales for Lost Deals — and Started Looking at the Buying Experience Instead
Most companies blame sales when deals don't close. After 15 years of interviewing buyers, I came to a different conclusion.